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Why did the Kellogg brothers break up?

The legal grudge between the two brothers was the result of Dr. Kellogg aggressively marketing two of his own new cereals, rice flakes and sterilized wheat bran flake under the Kellogg name.

Who are the Kellogg family?

The Kellogg family are of paternal English descent which can be traced to three brothers Daniel, Joseph and Samuel, of Braintree, Essex, England, who emigrated to the Connecticut colony in the 17th century.

What problems developed between the two brothers in 'Kellogg'?

Money (and perhaps greed and ego) was the contested surface where problems developed between the two brothers. The book is about the vigorous animosity between the brothers where the warring parties entered the court room to settle who should gain claim over the name “Kellogg” on the boxes of breakfast cereal.

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